Hisense is a Chinese multinational electronics and home appliance manufacturer, headquartered in Qingdao, Shandong, and is one of the world’s largest TV producers, ranking just behind Samsung and TCL in global shipments.
📌 Key Facts About Hisense
Founded: September 1969 (as Qingdao No. 2 Radio Factory)
Headquarters: Qingdao, Shandong, China
Type: Public company (listed on SSE: 600060, SEHK: 921, SZSE: 000921)
Employees: ~80,000 worldwide
Revenue: ~US$12.17 billion (2023)
Main Products: Televisions, air conditioners, refrigerators, washing machines, mobile phones, ovens
Subsidiaries: 54 companies and offices globally
Ownership: Qingdao Hisense Electric Holdings Co., Ltd. (29.9%)
🌍 Global Presence
Hisense operates in over 100 countries, with manufacturing bases in South Africa, Hungary, France, Mexico, and China.
Regional headquarters:
North America: Atlanta, USA
Europe: Düsseldorf, Germany
Australia/New Zealand: Melbourne
Japan: Tokyo
Products are widely sold across Europe, Americas, Oceania, Africa, and Southeast Asia.
🛠️ Product Segments
Televisions: Hisense is a top 3 global TV brand, known for Mini-LED, ULED, and Laser TV innovations.
Home Appliances: Fridges, washers, dryers, and air conditioners.
Smart Tech: IoT-enabled devices, smart home solutions.
OEM Manufacturing: Produces goods for other brands under licensing agreements.
⚖️ Historical Notes
Originated as a radio factory in 1969, later expanded into black-and-white TVs by 1971.
Produced its first color TV in 1978.
Expanded aggressively in the 1990s through acquisitions.
Entered the global stage in 1996, establishing Hisense South Africa.
In 2015, acquired Sharp’s TV factory in Mexico, gaining rights to use the Sharp brand in the Americas until 2020.
Official sponsor of UEFA EURO 2016 and FIFA World Cup 2018, boosting global brand recognition.
📈 Modern Strategy
Heavy investment in Mini-LED, Laser TV, and AI-powered Regza Engine for premium displays.
Focus on energy-efficient appliances and smart home ecosystems.
Expanding global market share, with 13% of worldwide TV shipments in Q1 2026, making it the third-largest TV brand globally after Samsung and TCL.
✅ In short: Hisense is a global powerhouse in TVs and home appliances, combining Chinese manufacturing strength with international expansion, and is now a leading competitor to Samsung, LG, and TCL.
