RM 6,499.00
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Your home, unlimited possibility

360 All Round Design

Your home, unlimited possibilityEnjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

Unlike conventional TVs, it doesn't belong next to the wall

Detachable Floor Stand

Unlike conventional TVs, 
it doesn†t belong next to the wall Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.

New ways to enjoy content

New ways to enjoy content


When you need some music, just connect and enjoy your view.

* Compatible devices only.

See the world in QLED Technology

See the world in QLED Technology

100% Colour Volume & HDR 10+

Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% colour volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume.* QLED : Samsung QLED is Quantum dot based TV.* 100% colour volume measured to DCI-P3 standard, certified by VDE.* Compatibility with all HDR content is not guaranteed.* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

An eye-catcher for sure

'I' Shaped Design

An eye-catcher 
for sureThe capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.

No tools? No problem

No tools? No problemIt's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.

Plus, some tips to hide the cables

Plus, some tips to hide the cablesNeatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.

It has a pop of colour

It has a pop of colourVarious Colour Options

Here are two colours that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.

* The product colour may vary by region.

Enjoy every momentwith The Serif

Ambient Mode + (Magic Screen)

Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one--The Serif gives you a range of choices and settings that transform your TV how you like.Enjoy every momentwith The Serif

All it takes is a tap

All it takes 
is a tapTap View

Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.

* Compatible devices only.* When using NFC on TV, Bluetooth on your mobile will automatically activate.* This service only works when mobile is on.

The multi-tasking helps too

Multi View

The multi-tasking helps tooSplit the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.

* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.* Actual user experience may vary.* Compatible devices only

Your new home office

Remote Access

Your new home officeGet office work done on your TV at home. Remote Access lets you mirror your computer’s display on the TV screen wirelessly. You can even tap into your office PC to access files or work on documents using Microsoft Office 365—all from the comfort of your couch.

* Feature availability may vary by model and region.* TV and computer must be connected to a network.* Screen sharing(mirroring) is only supported for Windows 10.* Remote connection to a PC running on Windows is only supported for Windows 7 or later. And the operation system must be a Professional or higher edition.* Remote connection to a PC running on Mac is only supported for Mac OS X 10.5 or later.* PC accessories such as mouse and keyboard are sold separately.* This service requires setting to allow remote connections within a PC.


  • Product  : QLED
  • Series  : LS

  • Display
    • Screen Size : 55"
    • Resolution : 3,840 x 2,160

  • Video
    • Picture Engine : Quantum Processor 4K
    • Motion Rate : MR200
    • PQI (Picture Quality Index) : 3200
    • HDR (High Dynamic Range) : Quantum HDR
    • HDR 10+ : Yes
    • HLG (Hybrid Log Gamma) : Yes
    • Contrast : Mega Contrast
    • Color : 100% Colour Volume with Quantum Dot
    • Dual LED : N/A
    • Micro Dimming : Supreme UHD Dimming
    • Contrast Enhancer : Yes
    • Auto Motion Plus : Yes
    • Film Mode : Yes

  • Audio
    • Dolby Digital Plus : Yes
    • Dolby 5.1 Decoder : N/A
    • Object Tracking Sound : N/A
    • Q-Symphony : N/A
    • Dialog Enhancement : Yes
    • Audio Pre-selection Descriptor : N/A
    • Hole Array Speaker : N/A
    • Sound Output (RMS) : 40W
    • Speaker Type : 4CH
    • Woofer : N/A
    • Multiroom Link : Yes
    • Bluetooth Audio : Yes

  • Smart Service
    • Samsung SMART  : TVSmart
    • Operating System : Tizen™
    • Bixby : US English, Korean, UK English, French, German, Italian, Spanish, India English (features vary by language)
    • Voice Interaction : N/A
    • Far-Field Voice Interaction : N/A
    • Works with Google Assistant : Yes
    • Works With Alexa : Yes
    • TV Plus : N/A
    • Web Browser : Yes
    • SmartThings App Support : Yes
    • SmartThings : Yes
    • Samsung Health : N/A
    • Universal Guide : N/A
    • Gallery : Yes

  • Convergence
    • TV to Mobile - Mirroring : Yes
    • Mobile to TV - Mirroring, DLNA : Yes
    • NFC on TV : Yes (Sound Mirroring)
    • Tap View: Yes
    • Digital Butler : N/A
    • Multi-View : Yes
    • Sound Wall : N/A
    • Personal Screen : N/A
    • Remote Access : Yes
    • Camera Support : N/A
    • 360 Video Player : Yes
    • Bluetooth Low Energy : Yes
    • WiFi Direct : Yes
    • TV Sound to Mobile : Yes
    • Sound Mirroring : Yes

  • Tuner/Broadcasting
    • Digital Broadcasting : DVB-T2
    • Analog Tuner : Yes
    • CI (Common Interface) : N/A
    • Data Broadcasting : N/A

  • Connectivity
    • HDMI : 4
    • USB : 2
    • Component In (Y/Pb/Pr) : N/A
    • Composite In (AV) : 1
    • Ethernet (LAN) : N/A
    • Digital Audio Out (Optical) : 1
    • RF In (Terrestrial / Cable input) :1/1(Common Use for Terrestrial)/0
    • Ex-Link ( RS-232C ) : N/A
    • CI Slot : N/A
    • HDMI A / Return Ch. Support : Yes
    • eARC : Yes
    • HDMI Quick Switch : Yes
    • Wireless LAN Built-in : Yes (WiFi5)
    • Bluetooth : Yes (BT4.2)
    • Anynet+ (HDMI-CEC) : Yes

  • Design
    • Design : Serif Design
    • Bezel Type : VNB
    • Slim Type : Normal
    • Front Color : CLOUD WHITE
    • Stand Type : FLOOR
    • Stand Color : BLACK
    • Speaker Jersey Color : N/A

  • Power
    • Power Supply : AC100-240V 50/60Hz
    • Power Consumption (Max) : 165 W
    • Power Consumption (Stand-by) : N/A
    • Power Consumption (Energy Saving Mode) : N/A
    • Power Consumption (Typical) : N/A
    • Peak Luminance Ratio : N/A
    • Yearly Power Consumption (EU standard) : 204.45 kWh

  • Accessory
    • Remote Controller Model : TM2050A (White)
    • Batteries (for Remote Control) : Yes
    • Samsung Smart Control (Included) : Yes
    • No Gap Wall-mount : N/A
    • Optional Stand Support : N/A
    • Optional Stand Support (Y20 Studio) : N/A
    • 15m/10m One Invisible Connection Support : N/A
    • Vesa Wall Mount Support : N/A
    • Customizable Frame Support (The Frame) : N/A
    • User Manual : Yes
    • E-Manual : Yes
    • ANT-Cable : N/A
    • Power Cable : Yes
    • HDMI Cable : N/A
    • Slim Gender : CableYes

Dimensions & Weight


  • Package Size (WxHxD) : 1403 x 894 x 308 mm
  • Set Size with Stand (WxHxD) : 1254.9 x 1237.4 x 482.8 mm
  • Set Size without Stand (WxHxD) : 1254.9 x 748.3 x 221 mm
  • Stand (Basic) (WxD) : 1051.0 x 482.8 mm


  • Package Weight : 35.3 kg
  • Set Weight with Stand : 27.6 kg
  • Set Weight without Stand : 26.5 kg

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