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SAMSUNG 50" The Frame QLED 4K Smart Lifestyle TV (2021) QA50LS03AAKXXM

RM 4,329.00 RM 5,799.00
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* Images are simulated and for illustration purposes only. The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice. * customizable frame sold separately.

"looks amazing just sitting on the wall off. When the art is on it looks extremely real."

65" Class The Frame ArtMode QLED 4K HDR Smart TV (2020), Samsung.com

* The images are for illustrative purposes only and are intended to provide better understanding.
A man smiles for the camera.

Everything a picture frame does for you, The Frame does more beautifully.

Modern Frame Design

The Frame's minimalist-inspired design blends flawlessly with your interior. It's slimmer, more toned and a monochrome finish on the back creates a sophisticated look from every angle. Connect the One Invisible Connection cable and discover what makes The Frame a modern masterpiece—on or off.

 The Frame is mounted on the wall of a home interior and its modern frame design blends with the other picture frames on the wall.

More colours, More styles, More you.

Customizable Frame

Enjoy two bezel style options. Modern bezel style comes in White, Teak and Brown colours and the new Bevel bezel style comes in White and Brick Red. Simple-to-use magnetic application makes it easy to switch between colours and styles and find the right look for the mood you're in.

* Customizable bezels sold separately. Available colours and style may vary by region or TV size.* Customizable Bezel compatibility is based on bezel type. Modern type is compatible with the 43'~ 75' range of The Frame TVs, while Beveled type is compatible with 65” and 55” models.
Customizable Frame bezel is showing magnetic attachment capability of The Frame's Modern and  Beveled bezel styles as well as the available Teak,  Brown, Brick Red and White colors for each bezel style.

In the box is an easy-to-install wall mount that keeps The Frame extra tight to the wall.

Slim Fit Wall-Mount

Like a real frame, the Slim Fit Wall-Mount brings The Frame flush against the wall. Once mounted, its swivel bracket allows you to rotate the angle of your TV to get it just right. You even have the option to hang The Frame vertically in portrait mode.

* Measured from rear end of the TV, the gap may differ based on the installation and wall type.* A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly.* The actual angle when tilting may vary by product size.* Portrait mode is compatible only with 43' The Frame with 32' or 43' Slim Fit Wall-Mount.
The Frame which is hung on the wall with Slim-fit Wall Mount shows barely visible gap between TV and wall, as well as transparent One Invisible Connection wire.
Closeup of One Invisible Connection cable shows its transparent material which greatly reduces its visibility.

One Invisible Connection comes included with purchase.

 

One Invisible Connection

 

Get rid of messy wires once and for all. The single, translucent One Invisible Connection cable seamlessly connects devices to your TV. With up to 15 meters of freedom, you can finally find a more discreet place for your TV peripherals. Which brings us to the One Connect Box.

* ‘One Invisible Connection’ refers to a single, translucent optical cable connected to the One Connect Box integrating external device cables, but it does not refer cables connected to other devices such as sound bar.* Devices must be connected to One Connect Box.* Compatible devices only.* One Connect Box included with purchase of The Frame.* 5 meter One Invisible Connection cable is included with purchase of The Frame.* 15 meter One Invisible Connection cable sold separately.
Closeup of One Connection Box shows its slim, minimalized design.

One Connect Box, too

 

One Connect Box

 

Your external devices no longer have to be placed directly next to your TV. Instead, put them somewhere they can't be seen so you can keep everything about your space looking neat and tidy.

* Jack Port design may vary by region.

One stand moves up and down, the other moves anywhere

 
The Frame shows artwork and is using Height Adjustable Stand, illustrating its vertical height adjustability feature which allows it to fit a soundbar underneath The Frame's screen.

Vertical versatility

 

Height Adjustable Stand

 

The Height Adjustable Stand allows you to raise The Frame from the surface, leaving enough room to fit a soundbar.

* Not compatible with all soundbar sizes. Please check soundbar size specifications.* Soundbar sold separately.* Distance of vertical movement is estimated based on internal measurements and actual distance may vary.
The Frame TV which is showing a bridge and water scene is being held up using the Studio Stand accessory.

Discover new places to showcase your style

 

Stand Options

 

With Studio Stand, you can move the TV away from the wall and experiment with all your creative layout ideas. As for the messy TV wires, Studio Stand lets you conceal them inside its leg so no matter where you place your TV, that's all you'll see.

* Studio Stand sold separately.* Availability of Studio Stand may vary by region and TV size.* The Frame is only available with Studio Stand model number VG-SEST11K.

Turn The Frame off and let your favorite artwork set the mood.

Art Mode

Turn the Frame off and watch it turn an amazing TV into to a private art gallery with the press of a button. Art Mode gives you the ability to showcase your personal art collection with an incredible array of curated creations—customized and controlled the way you like.

* Art Mode(Smart Service) and GUI(Graphic User Interface) may vary by model and region. 
Art Mode user interface image shows bridge and water picture being selected among various other artwork choices.

A world-class selection at yourfingertips

Art Store

Curate your own personal art collection with a growing library of over 1,400 pieces of artwork from world renowned institutions. From beloved classics to modern marvels to stunning photography, Art Store gives you unlimited access to a variety of content.

* The Art Store may not be available in some countries.* Art pieces in the Art Store are subject to change without prior notice.* Art Store subscription required to access full selection. Fees apply to subscription service.
The Frame is being showcased between various artwork pieces.

Senses your presence

Motion Sensor

The Frame automatically turns on to display your artwork when it senses you've entered the room. Leave the room, and it turns itself off to save energy.

* Motion sensor can be activated in Art Mode settings menu.* Motion sensor is disabled in the following countries: China, Thailand, Uzbekistan, Ukraine and Saudi Arabia.* Motion sensor sensitivity may vary depending on lighting condition.
A simulation of The Frame's motion sensor feature is shown. The Frame displays a piece of art as a girl who is talking on her phone walks through the kitchen. When the girl exits the kitchen, The Frame turns off.

Artwork, always in its best light

Brightness Sensor

If the rooms lighting conditions change, The Frame's Brightness Sensor automatically adjusts screen brightness and colour, retaining the natural look and colour of on-screen visuals.

* Performance may vary depending on lighting conditions.
The effect of The Frame's brightness sensor is shown. On the left side, brightness levels of the on-screen artwork matches the brightness level of living room. On the right side, the brightness levels of the image is lowered to match the low-light setting of living room.

A perfect frame for personal photos, too

My Collection

Artwork isn't the only thing you can showcase on your TV. Send your photos to The Frame via smartphone or USB flash drive and share a masterpiece of your own making.

* Personal photos uploaded to The Frame will be displayed at the original resolution. * 1200 image storage is based on a file size of 5MB per stored photo.* For best results when displaying personal photos we recommend image resolution of 4K (3840*2160) or higher.* Connecting phone to The Frame requires both TV and phone device to be connected to the same Wi-Fi network. * Compatible devices only
A young girl draws a picture of a tropical wildlife scene. Her mother takes a picture of the drawing using her smartphone and selects the drawing using the Smart View app, then selects create mat. When she touches the next button, the TV content is replaced with her daughters drawing.

More personalization options for your art and photos

Three artworks are evenly laid out on top of one of The Frame's Mat Canvas options.

Mat Canvas

Add a realistic mat canvas behind your artwork to make it stand out. Choose from 5 mat backgrounds and 16 colours.

 Three artworks are evenly laid out on top of one of The Frame's Mat Canvas options.
One of The Frames various artistic filter options is being applied to the on-screen artwork.

Filter

Apply an authentic colour brushed effect and turn your photos into pieces of art. Choose from Original, Art, Ink, Wash, Pastel, Aqua and Fauve filter effects.

 One of The Frames various artistic filter options is being applied to the on-screen artwork.

Favorite

Find a piece of art that you like? Build your own personalized collection of favorite art pieces. Select and mark the pieces you like as favorites so you can easily access them all in one place.

 The Frame shows one of various artworks in its favorites folder.

Expanded memory (16GB)

This year, My Collection comes with double the internal memory size, giving you plenty of space to store your high-resolution photos and artwork.

 Various user photos of family and friends are displayed on The Frame. On top of the pictures is a black square graphic which shows the words 16 GB.

A billion shades of colour with Quantum Dot

100% Colour Volume with Quantum Dot

Quantum Dot technology delivers our finest picture ever. With 100% Colour Volume, Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness.

* 100% colour volume measured in Movie Mode and to DCI-P3 colour space, certified by VDE. 
The Frame which is on Studio Stand is in a room full of white balloons. Only the balloons on the screen are visible in various vivid colours.

It starts with a next-level, 4K AI processor

Quantum Processor 4K

The Frame is powered by Samsung's own Quantum Processor 4K, an artificial intelligence engine and the result of over 30 years of world-leading semiconductor expertise. AI capabilities in both picture and sound allow it to learn, adapt and enhance to create a next-level viewing experience.

The Frames screen is showing a high resolution image of an ocean wave during a sunset. Simulated to appear behind the image is a hardware design graphic where a processor chip with the logos of Samsung and AI Quantum Processor 4K can be seen.

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4 Not in 4K? Not a problem

 

4K AI upscaling

 

Scene by scene, The Frame uses machine learning to create a library of various visual data algorithms which it uses to restore the smallest of details, remove image noise and sharpen object edges and text. The result is a highly refined, 4K-level of realism and detail in everything you watch.

* Viewing experience may vary according to types of content and format. Upscaling may not apply when connected to PC or in Game Mode.
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True-to-life, fade-free colours

 

Colour Mapping

 

The Frame's Quantum Processor 16-bit colour mapping technology applies 3-Dimensional colour control and machine learning to drastically improve colour detail and contrast, making sure every colour is expressed accurately, even in bright scenes or settings.

Auto-optimized picture in any lighting environment

Adaptive Picture

The Frame analyzes the brightness of the room based on four settings—dark, normal, bright, and extra bright—as well as the brightness level of your content and automatically adjusts the TV's brightness and contrast settings accordingly so what you're watching always looks its best.

 

The Frame is divided into two parts. On the left side, there is a brightness meter graphic which shows the brightness level of the on-screen image being lowered to match the low-light setting of the room. On the right side, there is a brightness meter graphic which shows brightness levels of the on-screen image matching the brightness level of the room.

Auto-optimized sound based on content type

Adaptive Sound

Anything you decide to watch, Adaptive Sound makes sure it sounds its best. Quantum Processor's AI technology optimizes sound based on real-time audio scenic intelligence and automatically adjusts the sound mode to 1 of 4 sound modes including Dialogue, Music, Sport and Action.

 

An audio properties graphic is seen above three content scenes including a singer singing, a man playing guitar and a ballerina dancing on the beach. Above each scene the audio properties graphic has a different appearance according to the type of scene.

Auto-optimized sound based on location

SpaceFit Sound

Using data generated from The Frame's built-in mic, SpaceFit Sound analyzes both the room's acoustics but also its installation environment (Stand or Wall-mounted) and automatically applies the best audio settings. Put The Frame where you want and let SpaceFit Sound take care of the rest.

Soundwave graphics projecting from wall-mounted TV are spreading across the living room interior to demonstrate SpaceFit Sound room-analyzing capability.

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