SAMSUNG 43" The SERO QLED 4K Smart Lifestyle TV (2020)

RM 5,089.00 RM 6,999.00
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TV that moves to fit your content

TV that moves to fit your contentWhy not always have the best viewing perspective? The Sero moves to fit your content, landscape for TV and movies and portrait for all your mobile content and apps.The Sero always gives you the right viewing angle—rotating up for mobile contents and apps, and horizontal for movies and live TV.

* Images and videos are simulated and for illustration purposes only. * The appearance, design and GUI (Graphic User Interface) specifications not affecting product performance are subject to change without notice. 

The most mobile-friendly TV

Easy Tap view

Just one tap on the bezel. That’s all it takes to show content from your mobile on The Sero. If you’re listening to music or watching a video on your phone, Tap View will have it playing on The Sero in seconds.

* Compatible devices only.* This service only works when TV and mobile are on.

Mobile content just got bigger

Mobile content just got biggerTired of those black bars on your TV when you play a video shot on your mobile phone? The Sero shows your content, including apps and social media, with an optimized viewing ratio so you can enjoy it on the full screen.

* Feature availability may vary by mobile device. Check before use.

Easier Smart Experience


Easier Smart ExperienceStart a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS, the SmartThing’s app makes it easy to connect and enjoy.

* Each device must be connected to Wi-Fi or other wireless network.* Must download and install the SmartThings app.* For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.

AirPlay 2

With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Sero right from your iPhone, iPad or Mac.

AirPlay 2

* AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.

Give your room a new aesthetic

Give your room a new aesthetic

Various Portrait modes

The Sero blends seamlessly into your space. Change the room's ambience with one of five modes - poster, clock, photo, sound wall or Cinemagraph

Your moments, made special for you

Magic Screen +

From info you need as you head out each morning, to music visualizations for parties, or even background music on a calm afternoon with tea—The Sero’s Magic Screen+ offers the options you need to create the atmosphere you want.

Your moments, made special for you

* Magic Screen + works only when The Sero is in horizontal mode.

The Sero. So easy to move around

Mobility wheel

We bet you never thought about moving your TV before. But now it’s easy. Just attach these wheels and add some ambiance to the room in your home that needs it the most.

The Sero. So easy to move around

* The Sero Wheel sold separately

A display as unique as your own style

Dynamic design, enormous possibilities

No matter how you use it, The Sero is a space-saving and stylish addition to any room's design. Elegantly minimal with a navy blue stand, it is 360° of innovative beauty. More than a TV, The Sero redefines what a screen can do.

Singular display, unparalleled style

Deep, premium sound

Premium speaker 4.1ch 60W Speakers

Hit the volume when you want to. The Sero’s surprisingly powerful audio system has 4.1ch 60-watt speakers with Dolby Digital Plus. It's easy to connect to your smartphone and the speakers are almost hidden in the vertical stand, delivering premium sound throughout the room with plenty of bass.

It makes sure you hear what matters

Active Voice Amplifier (AVA)

It makes sure you hear what mattersThe Sero uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing. Noisy around you? No problem.

See the world in QLED certified

100% Colour Volume

See the world in QLED certifiedYour eyes deserve better picture quality and beautiful colours. With Samsung’s Quantum Dot technology, The Sero delivers on the promise, with a full 100% colour volume that shows you realistic colours no matter how bright or dark the scene gets.

* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume.* QLED : Samsung QLED is Quantum dot based TV.* 100% colour volume measured to DCI-P3 standard, certified by VDE.* Compatibility with all HDR content is not guaranteed.* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Enjoy 4K picture from any source

AI Upscaling

Enjoy 4K picture from any sourceFrom colour and texture data, to lighting and contrast details, The Sero upscales everything to 4K picture quality by analyzing each scene of your content. It works even if your content source’s quality isn’t 4K.

* Viewing experience may vary according to types of content and format.

Even when the day turns to night, enjoy your view.

Adaptive Picture

Even when the day turns to night, enjoy your view.Sometimes the room becomes dark while you're watching a movie, and it becomes hard to see what's on the TV screen. With Adaptive Picture, The Sero can sense changes in the lighting environment around you and adjust to maintain optimum brightness and contrast settings for pleasant viewing


  • Product : QLED
  • Series : LS
  • Sunlight Condition : N/A

  • Display
    • Screen Size : 43"
    • Resolution : 3,840 x 2,160

  • Video
    • Picture Engine : Quantum Processor 4K
    • Motion Rate : 100+
    • PQI (Picture Quality Index) : 2800
    • HDR (High Dynamic Range) : Quantum HDR
    • HDR 10+ : Yes
    • HLG (Hybrid Log Gamma) : Yes
    • Contrast : Mega Contrast
    • Color : 100% Colour Volume with Quantum Dot
    • Dual LED : N/A
    • Micro Dimming : Supreme UHD Dimming
    • Contrast Enhancer : Yes
    • Auto Motion Plus : Yes
    • Film Mode : Yes
    • Brightness : N/A
    • Anti-Reflection : N/A
    • Operating Temperature : N/A
    • Non-operating Temperature : N/A

  • Audio
    • Dolby Digital Plus : Yes
    • Dolby 5.1 Decoder : N/A
    • Object Tracking Sound : N/A
    • Q-Symphony : N/A
    • Dialog Enhancement : Yes
    • Audio Pre-selection Descriptor : N/A
    • Hole Array Speaker : N/A
    • Sound Output (RMS) : 60W
    • Speaker Type : 4.1CH
    • Woofer : Yes
    • Multiroom Link : Yes
    • Bluetooth Audio : Yes

  • Smart Service
    • Samsung SMART  : TVSmart
    • Operating System : Tizen™
    • Bixby : US English, Korean, UK English, French, German, Italian, Spanish, India English (features vary by language)
    • Voice Interaction : N/A
    • Far-Field Voice Interaction : N/A
    • Multi Voice Assistant : N/A
    • Google Assistant Built-in : N/A
    • Works with Google Assistant : N/A
    • Works With Alexa : N/A
    • TV Plus : N/A
    • Web Browser :Yes
    • SmartThings App Support : Yes
    • SmartThings : Yes
    • Samsung Health : N/A
    • Universal Guide : N/A
    • Gallery : Yes

  • Convergence
    • TV to Mobile - Mirroring : Yes
    • Mobile to TV - Mirroring, DLNA :Yes
    • NFC on TV : N/A
    • Tap View : Yes
    • Digital Butler : N/A
    • Multi-View : N/A
    • Sound Wall : N/A
    • Personal Screen : N/A
    • Remote Access : Yes
    • Camera Support : N/A
    • 360 Video Player : Yes
    • Bluetooth Low Energy : Yes
    • WiFi Direct : Yes
    • TV Sound to Mobile : Yes
    • Sound Mirroring : Yes

  • Tuner/Broadcasting
    • Digital Broadcasting : DVB-T2
    • Analog Tuner  : Yes
    • CI (Common Interface) : N/A
    • Data Broadcasting : N/A

  • Connectivity
    • HDMI : 3
    • USB : 2
    • Component In (Y/Pb/Pr) : N/A
    • Composite In (AV) : N/A
    • Ethernet (LAN) : N/A
    • Digital Audio Out (Optical) : N/A
    • RF In (Terrestrial / Cable input) : 1/1(Common Use for Terrestrial)/0
    • Ex-Link ( RS-232C ) : N/A
    • CI Slot : N/A
    • HDMI A / Return Ch. Support : Yes
    • eARC : Yes
    • HDMI Quick Switch : Yes
    • Wireless LAN Built-in : Yes (WiFi5)
    • Bluetooth : Yes (BT4.2)
    • Anynet+ (HDMI-CEC) : Yes
    • HDBaseT In : N/A

  • Design
    • Design : PTC Poster Chamber Design
    • Bezel Type : VNB
    • Slim Type : Normal
    • Front Color : NAVY BLUE
    • Stand Type : PLATE STAND
    • Stand Color : NAVY BLUE
    • Speaker Jersey :  ColorNavy Blue

  • Eco Feature
    • Eco Sensor : Yes
    • Energy Efficiency :  Class2

  • Power
    • Power Supply : AC100-240V 50/60Hz
    • Power Consumption (Max) : 140 W
    • Power Consumption (Stand-by) : N/A
    • Power Consumption (Energy Saving Mode) : N/A
    • Power Consumption (Typical) : N/A
    • Peak Luminance Ratio : N/A
    • Yearly Power Consumption (EU standard) : 164.16 kWh

  • Accessory
    • Remote Controller Model : TM2050A (White)
    • Remote Controller Water/Dust Proof : N/A
    • Batteries (for Remote Control) : Yes
    • Samsung Smart Control (Included) : Yes
    • No Gap Wall-mount : N/A
    • Optional Stand Support : N/A
    • Optional Stand Support (Y20 Studio) : N/A
    • 15m/10m One Invisible Connection Support : N/A
    • Vesa Wall Mount Support : N/A
    • Customizable Frame Support (The Frame) : N/A
    • User Manual : Yes
    • E-Manual : Yes
    • ANT-Cable : N/A
    • Power Cable : Yes
    • HDMI Cable : N/A
    • Slim Gender Cable : N/A

Dimensions & Weight

  • Package Size (WxHxD) :738 x 1365 x 272 mm
  • Set Size with Stand (WxHxD) : 564.7 x 1200 x 327 mm
  • Set Size without Stand (WxHxD) : 564.7 x 1228.1 x 83.4 mm
  • Stand (Basic) (WxD) : 218.1 x 170 mm
  • Stand (Minimum) (WxD) : N/A
  • Package Weight : 40.5 kg
  • Set Weight with Stand : 33.3 kg
  • Set Weight without Stand : 26.0 kg

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